Whether you’re an installer looking to kick-start your own venture, or a small business trying to expand, there’s a range of quick and easy tips you can take on board to market your business.
With our experience of working with top plumbers and installers from across the UK, we have a few top tips ourselves for budding plumbers:
Google My Business
Are you set up on Google My Business? For those in the trade, it’s a great platform to put your name out there. Free and easy to use, it’s more than a business listing, your Google My Business profile lets you connect with customers across Google Search, Maps and by verifying and editing your business information, you can help customers to find you and tell them the story of why your business is great.
After signing up, you have the option to take part in a crash course for Online Marketing which will teach you the basics of a Google My Business account. It’s quick and easy to use.
Social media is key
To market your business quickly and easily, it’s important to use the power of social media, and understand how it can be used to your benefit.
In the digital age, you can use social media to show customers what work you’ve been up to so that you can build a good local reputation. If you’ve recently finished a job, it’s easy to post a picture so potential customers can see the quality of your work. Don’t forget to use #BrilliantJob on your post and we might even share your work too!
As a small business owner, you can also use social media to help customers reach you by directly messaging you. For a quick and easy guide on how to use social media to market your business, check out 6 Key Elements for Using Social Media for Customer Service.
Good community relationships
Our third top tip is to get involved with local charities and community projects. Being involved in these projects means you can positively contribute something to your local community whilst building a good network and again, building your reputation. You could offer your services at a discounted or free rate to the local community hall or public buildings, then promote this activity on your website or company social media.
If you’re looking for more top tips to market your business, sign up to the Bristan On Tap installer community for the latest news and advice. You can also join our On Tap Plumbers Facebook Group, where you can share ideas with likeminded plumbers and installers.
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