We recently launched our Made Brilliant campaign — a campaign to promote the benefits of our showering portfolio to installers, specifiers and homeowners. By raising awareness of our brilliant showering range, our aim is to engage both existing and potential customers to drive sales for our merchant and independent showroom partners.
We kickstarted the campaign with a suite of digital assets, including images, graphics and films, and in-branch promotional materials, as well as providing our Sales Teams with promotional tools.
Our initial focus was on ‘Safer Showering Made Brilliant’, which showcased some of our most innovative designs and technology — from robust TMV2 certified thermostatic controls and temperature stops, to our brilliantly engineered Safe Touch technology. And then, we moved onto showcasing our easy-fit mini and maxi valves, as well as our concealed showers valves, which can fit into some of the smallest shower spaces in UK homes.
Another key product within our campaign was our best-selling bar shower range. Designed with brilliantly simple installation in mind, our bar showers include our Wallmount 12 fixing solutions, which offers installers a quick and easy way to isolate the water supply at the wall. What’s more, there’s a whole host of stylish designs to choose from — from the modern, angular Vertico to the classic Artisan.
Made Brilliant has been hugely successful, with the campaign reaching almost 600,000 people and generating almost two million impressions across digital and social media, and it’s continuing to go from strength to strength. Plus, we have something exciting coming to the campaign very soon — stay tuned.